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Nike's Banking On A Bold Statement

Bill Michaels
September 04, 2018 - 8:10 pm
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The adage in marketing is, any publicity is good publicity.  In the case of Nike naming Colin Kaepernick, the focus of their new ad campaign, its not good, it’s huge.

Like it or not, everyone is talking about Nike. Now, will this turn in to sales?  I’ve been boycotting Nike for years, but if you listen to me you already knew that.  Ever since they were vocal in their support of Joe Paterno, a man who, by doing nothing, allowed the abuse of children to occur under his nose was enough to turn me off to that particular brand for a while now.

Today, they try to make a knowingly controversial statement to get people talking about their product in order to spur sales. 

I’ve always said, your dollar is your vote, what you do with your money is up to you.

I guess we’ll see if their strategy nets them a haul or merely makes the statement they supposedly intended to make.  And, at what point will the dollar or values win out?